Blogging for your business can be an effective way to bring traffic to your website and convert visitors into customers. Not many business owners are aware of SEO and write prolifically for their business blogs but don't take into account the SEO ramifications, or lack thereof, when crafting blog posts. This amounts to a colossal waste of time and energy on the writer's part. Before you write another article for your business take these 3 SEO Tips for Business Blogging into account and create blog posts that work harder to gain free search engine traffic for your business.
Top 3 SEO Tips for Business Blogs
SEO Tip 1 - Who are you targeting? Before you even type a word into your business blog you'll have to understand who you are writing for. A lot of business owners can give a broad description of their customer but to write with SEO in mind you'll have to whittle that description down a bit.
Bob owns an Ice Cream Shop in Racine. He writes his posts for locals looking for an ice cream shop in the area. He has no interest in writing for ice cream aficionados elsewhere. All his posts are about new flavors and occasionally some sales promotions. His blog gets little traffic.
After learning about SEO Bob knows he needs to write for a particular customer. He has noticed in his business that mothers between 30 and 40 years old tend to visit his shop with their children. They seem, as far as he can tell, to be married, middle class, home owners with 2 children. Bob begins to target his posts to this demographic and sees an increase in social sharing of his posts and visits to his site. He has also noticed an increase in the use of a coupon he has made available exclusively through his website which indicates that this increased site traffic is converting.
SEO Tip 2- What do they search for? Bob's customers are probably looking for similar things in their ice cream shop - proximity, value, quality, and atmosphere influence purchases of mothers everywhere. Bob knows that he needs to craft these wants into his keyword strategy. Keywords are important because they cue the search engines to deliver results that are most relevant to the searcher. A person looking for an ice cream shop in Miami has no interest in the best ice cream in Racine; it's not relevant to them. Using free tools like KWFinder.com, You can find keywords to target in your blog posts that have a lot of traffic and low competition; that's the "sweet spot" for keyword targeting.
SEO Tip 3- Placement within the post. Knowing what to write about for the greatest SEO impact is one thing but you also have to know how to place keywords within the article. Content is king, especially with Google; other search engines like Bing and Yahoo use older SEO signals as part of their ranking algorithm. Blog posts all contain H tags. H1 Tag is your blog title and the strongest signal to search engines about what type of content your article or blog post contains. Use your key word in the title (H1 Tag), always. H2 and H3 tags are important as well. They are usually sub-headers in your blog post. (See our sub-header in red above? It has a variation of our Keyword phrase and is our H2 tag) Be sure to use your keyword in a few different incarnations within the post. Don't Keyword load. Keyword loading is using all the keywords you find within one post. Focus on one keyword, with a few logical variations, per blog post.
Business Blog SEO Wrap-Up
Blogging for your business is a great way to bring in traffic from search engines that can convert to paying customers. If your business is a small, mom and pop ice cream shop in Racine, or a chain of department stores, knowing SEO for Business Blogging can help you achieve your business goals with a tiny budget. While these aren't the be all end all tips for SEO, if you haven't been utilizing SEO in your business blogging this far, it's a good place to start. Remember, blog often, blog with SEO in mind and blog for your ideal customer to achieve greater, real world, results from your business blog.
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